Would you like to see exactly how much money you left "on the table" during your last car deal?
Thank you for agreeing to that our customer survey. All the answers you provide are anonymous and confidential.
This survey consists of 3 pages and should take no longer than 8 minutes to complete on average.
1.
If you had a trusted relative or friend who was "retired" from the car business would you contact them for negotiating advice?
YES!
NO
No because my "Circle of Influence" doesn't inculde anyone in the "Car Business"
2.
What best describes your level of education?
Some high school
High school graduate or equivalent
Trade or Vocational degree
Some college
Associate degree
Bachelor's degree
PhD
3.
Check any of the following emotions you've experienced when negotiating with car dealers.
Fear
Frustration
Intimidation
Buyer's Remorse (After Taking Delivery)
All of the above :-)
4.
If you discovered that earlier the same day another customer had negotiated a better deal (on your exact same vehicle) where they paid $4,500.00 less who would you fault ?
Dealership
My Lack of Negotiating Skill
Board of Education for not including "Negotiation Life Skills" in their curriculum
5.
Who's responsible for the customer getting a "Fair Deal" ?
Federal Gov't
Dept of Education
Customer
Other
6.
Have you ever felt like a "Hostage" at the dealership?
YES!
NO.
They tried but here's what I did.
7.
Did this (CCBM) workshop empower you with money-saving negotiating strategies that you didn't know?
Yes! I feel the POWER!
No. I guess I'm just not a negotiator.
I want Bruce to negotiate my deal!
I need more role playing to build my self-confidence.
8.
Using a scale of 1-8 how would you rank the following areas covered in the workshop that you feel helped you the most?
1
2
3
4
5
6
7
8
Avoid being a hostage - Give them special "Exit Keys" to evaluate your trade-in
Create "Negotiating Folder" with Research Lab results plus copies of your Driver's License, Insurance Card, Credit (FICO) score
Determine final price parameters to define your "Fair Deal". If your final offer is reasonable declare "...this is what it's going to take to earn my business today." Remember P.O.S - The 1st one who speaks loses!
How to avoid various "Dealer Tricks of the Trade", Invoke buyers remorse in F&I to save another $500.00 with "I can do better than this"
Get Pre-Approved financing - Always negotiate selling price from below invoice up
Setting the appointment - "Business Protocol" - Familiarity breeds contempt-What's my name?
Do your homework in the Research lab prepare Side by Side vehicle comparison, invoice pricing, rebates, incentives, holdbacks
Negotiation role play preparation - Beware of dealer closing tactic - "Up to - Not to exceed"
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