1. My organization has a strong understanding of its current reputation?
2. My organization has a formal policy in place regarding employee blogs?
3. Measuring and monitoring my organization’s reputation is a strategic priority in 2008?
4. My organization has a strategic plan in place to manage its online reputation?
5. My organization currently uses a service to monitor traditional media (ex Bacons, Burrells)?
6. My organization currently monitors social media; such as blogs, forums and message boards via free online services? (ex Google alerts, Technorati)
7. My organization currently monitors social media; such as blogs, forums and message boards using a subscription-based monitoring service? (ex Cymfony, BuzzMetrics)
8. My organization is effectively leveraging social networks like Facebook, LinkedIn, or MySpace as a customer touchpoint?
9. My organization is monitoring its reputation on social networks like Facebook, LinkedIn, or MySpace?
10. My organization is developing applications, or widgets that can be easily installed on social networks and spread virally?
11. My organization is adequately prepared to manage an online reputation crisis situation?
12. What is the size in revenues of your organization?
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